This investigation focused on dealing with mass
communications, including advertising and public relations. The
results should be useful to individual who may compare their own
productivity with others. Previous research on this subject suggests
that the individual and schools and departments which "score"
highest in productivity are large, state-supported schools with
a strong tradition of scholarly research. Indeed there was significant
overlap among the leading research schools.
Method
This profession sounds always glamorous, but it
does require lots of courage and determination to face the challenges
when you are in the profession. First of all you have to make
your self understand that in which particular area you are comfortable
with, like print, television, radio and portal. Then into particular
specialization, like political, sports, cinema, development etc.
Then comes the language, in which language you are comfortable
with, career in communication and mass media does not mean you
have to have preferred English or Hindi language. The sole objective
is to communicate people through the medium and there you are
going to find real test of your career.
Assess yourself
Merely having a good command over your preferred language, writing
for the school or college magazine is good, but try to send your
articles to various newspapers and try to give your comments in
'letter to editor' section, then only one can start early. Apart
from writing skills, learn some editing and proofreading as well.
Knowledge of computer will be an added advantage. And slowly and
steadily you can assess your self that in which area you are comfortable
with.
Learn new skills
If you have set your mind on journalism, why not
learn Web editing and join a big group? This is a new field and
a rapidly growing one.
Specialise
Go for a degree or diploma in some discipline first
or specialise in an area after joining a newspaper or any other
media. And be sure that you are going to pursue with that particular
specialization.
Freelance
It is not necessary to join a news organisation.
If you are living in a remote area, or cannot take up a regular
job, start writing on a freelance basis. Many organisation use
free lancers for a wide variety of work. Even students can take
this up. This is an added advantage to this particular profession.
Look for other avenues
Do not be limited in news organisations only. You
can also do copywriting jobs for advertising agencies, media monitoring
and research.
Be honest
Do not join merely for the perquisites that you
might get. True, journalists get invited to parties and are given
a lot of gifts, but it is good to remember that they are nothing
but bribes. In the long run, an honest journalist will be respected
more.
Upgrade your writing skills
Always use spare time to read and develop creative
writing skills. Many famous writers started as a journalist but
became celebrated writers by upgrading themselves.
Broad Casting
Broadcasting deals with every subject under the
run. The man who makes a success of its must be, in the best sense
of the World, a dilettante. He must take interest in and know
something of everything. The programmer staff of a broadcasting
station is in the same position as The Editor of a News Paper
who can make an exiting column out of a dull item of a news, or
first-rate picture "Lioncl Fielden said in 1938, The first
controller of Broadcasting in India in talk on "Broadcasting
as a Career".
Quality Needed.
Since Preparation for News Bulletins is an ongoing
24Hr a day process, a TV professional should be ready to work
on all Hours Weekends and Holidays.
· Radio Station
Casual Announcer
There is general an audition for the position,
as a casual announcer, you get an opportunity to know the working
of a radio station, its culture and its programmer
